Find out whether each customer makes or loses you money: calculate contribution margin, CAC, LTV, LTV:CAC ratio and payback months, with a sensitivity analysis.
Set the price of your product or service: a cost-based floor, a value-based ceiling, the right pricing model, three tiers and how to validate the price before launch.
Fill in all 9 Lean Canvas boxes while separating facts from assumptions, rank the 5 riskiest assumptions and design the cheapest experiment to test each one.