HomeCasa Prompts

Landing page critique with prioritized fixes

Review a landing page you already have: a five-second test, message match with the traffic source, section-by-section critique, form friction, mobile, ranked fixes and three alternative headlines. Designed for ChatGPT, Claude, Gemini and Microsoft Copilot. It includes 6 customizable variables and you can copy it for free in one click.

Intermediate · Text · Pending editorial review

Designed for:

Prompt

Act as a conversion rate optimization (CRO) specialist and landing page designer.

Context:
- Landing page content (copy by section, design description or described screenshots): {{content}}
- Offer: {{offer}}
- Target audience: {{audience}}
- Main traffic source: {{traffic}}
- Conversion goal: {{conversion}}
- Current metrics (if any): {{metrics}}

Deliverables:
1. A five-second test of what is visible above the fold: is it clear what it is, who it is for and what to do? Score it from 1 to 5 and explain.
2. Message match with the traffic source: whether the message matches what the ad, email or search that brings users promised.
3. A section-by-section critique: message clarity, visual hierarchy, call to action, trust signals, unanswered objections and friction.
4. Form and CTA: number of fields, button copy, privacy microcopy and ways to reduce friction.
5. Mobile: content order, button size, perceived speed and elements that get in the way.
6. A prioritized fixes table: issue, proposed change, expected impact (high, medium, low), effort and an ICE score.
7. Three alternative headline and subheadline options for the top section, each with a different angle.
8. Three A/B test hypotheses with the metric that will decide the result.

Constraints:
- Do not invent testimonials, customer numbers or results; use [FILL IN: real proof].
- Do not promise specific conversion lifts; talk about expected impact and hypotheses.
- If the content is not enough to evaluate a section, say so and ask me.

Format: an initial score, the critique with headings per section, the priorities table, alternative headlines and hypotheses.

How to use it

  1. Copy your landing page text by section and briefly describe the design. 2. State where traffic comes from and which conversion you track. 3. Ship the fixes with the best ICE score first and measure before changing more.

Usage example

Landing page for a corporate English course · Traffic: Google Ads · Conversion: info request · Current rate: 1.8%.

Sample output

The page copy hasn't been pasted yet, so I can't score the above-the-fold area or critique each section. From what I do have (search ads, 1.8% conversion and 70% bounce), here are hypotheses and alternatives.

Message match

A 70% bounce rate from search traffic often points to a headline that doesn't echo the ad's promise. Check that "business English" and "free trial class" appear on the first screen.

Priorities (provisional)

Likely issueProposed changeImpactEffortICE
Headline lacks the ad keywordRepeat the ad's promiseHighLow8.7
Long formCut to name, email, company and team sizeHighMedium7.3
No social proofAdd [FILL IN: real proof] near the buttonMediumLow6.7

Alternative headlines

  1. Outcome: "Business English for your team, built around their actual work" · Try a free class before you decide.
  2. Objection: "English classes that fit your company's schedule" · Flexible times [FILL IN: confirm].
  3. Direct: "Book a free trial class for your team" · No commitment.

A/B hypotheses

  1. If the headline repeats the ad's promise, bounce rate will drop. Metric: bounce rate…

Key facts

Category
UI/UX design · Landing pages
Output type
Text
Level
Intermediate
Designed for
ChatGPT, Claude, Gemini and Microsoft Copilot
Verified in
Pending editorial verification
Variables
Landing page content, Offer, Target audience, Traffic source, Conversion goal and Current metrics
Language
English
Price
Free, no sign-up
Updated
Nov 7, 2026

Frequently asked questions

What is an ICE score?

A quick prioritization method that scores each idea on Impact, Confidence and Ease. It helps you decide what to test first when you have many possible fixes.

Can I use it without metrics?

Yes. The critique is based on content and structure. Without metrics, the prompt labels its priorities as hypotheses and suggests what to measure.

What is this prompt for?

Review a landing page you already have: a five-second test, message match with the traffic source, section-by-section critique, form friction, mobile, ranked fixes and three alternative headlines.

Which AI tools does it work with?

It is designed for ChatGPT, Claude, Gemini and Microsoft Copilot. We have not verified it in these tools yet, so results may vary between them.

How do I customize the prompt?

Click “Customize” and fill in the variables (Landing page content, Offer, Target audience, Traffic source, Conversion goal and Current metrics). The text updates instantly and you can then copy it in one click. Values are stored only in your browser.

Do I need experience to use it?

It is intermediate: it helps to know the topic so you can provide good context and review the result critically.

Is this prompt free?

Yes. Every HomeCasa Prompts prompt is free, with no sign-up or subscription. You can also use them in professional projects.

Can I trust the AI output?

Treat it as a high-quality draft: always check data, figures and important claims before publishing or making decisions.

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