Turn the objections you hear most ("too expensive", "not now", "we already have a vendor") into a playbook with the real concern, clarifying questions, responses and practice.
Prepare a discovery call: opening agenda, question bank by stage, qualification scorecard (BANT, MEDDIC or SPIN), a clear next step and a follow-up email.
Create a 5-email B2B prospecting sequence with short subject lines, real personalization, one call to action per email, the metrics to track and basic compliance notes.