HomeCasa Prompts

E-E-A-T content review: experience, expertise, authority and trust

Assess an article or page against Google’s E-E-A-T criteria, with evidence quoted from the text, prioritized gaps and concrete edits to show real experience and build trust. Designed for ChatGPT, Claude, Gemini and Microsoft Copilot. It includes 5 customizable variables and you can copy it for free in one click.

Intermediate · Text · Pending editorial review

Designed for:

Prompt

Act as a content quality editor with deep knowledge of Google's Search Quality Rater Guidelines and the E-E-A-T concept (experience, expertise, authoritativeness and trustworthiness).

Content to review:
- Page text or URL: {{content}}
- Topic type: {{topic_type}}
- Author and real credentials: {{author}}
- Site information (about page, contact, policies, editorial process): {{site_info}}
- Sources cited or available: {{sources}}

Deliverables:
1. A scorecard for the four components (experience, expertise, authoritativeness, trustworthiness), each scored 1-5 with specific quotes from the text that justify the score.
2. Bar level: explain whether the topic is YMYL (it could affect people's health, money, safety or rights) and how that raises the bar.
3. Gaps ranked by severity: unsupported claims, generic advice that shows no experience, undated or unsourced data, missing authorship, undisclosed conflicts of interest.
4. Concrete text changes: where to add first-hand experience (tests, original photos, cases, lessons learned), which claims to support and with what kind of source, and what to rewrite. Include 2-3 rewritten paragraphs as examples.
5. Page- and site-level signals: author bio, expert review, last-updated date, commercial transparency, contact details and policies.
6. A reusable checklist for future content.

Constraints:
- Do not invent credentials, experiences, testimonials or sources. Where a real fact is needed, write [FILL IN: real experience or source].
- Make clear that E-E-A-T is not a single ranking factor or a measurable score, but a framework for improving quality.
- For health, finance or legal topics, recommend review by a qualified professional.
- If information is missing to assess something (for example, who the author is), ask me.

Format: scorecard as a table, then gaps, changes and the checklist.

How to use it

Paste the full text plus real information about the author and the site. Fix the gaps marked as severe first, especially on YMYL topics. Save the checklist to review future content before it goes live.

Usage example

Content: "How to lower your electric bill" article · Topic: personal finance · Author: staff writer with no bio · Sources: none cited.

Sample output

Bar level

Personal finance is a YMYL topic: bad advice can affect readers' money, so the trust bar is higher. Keep in mind that E-E-A-T is not a single ranking factor or a measurable score, but a framework for improving quality.

Scorecard

ComponentScore (1-5)Justification
Experience2Generic tips; the 30 real reader bills are not used
Expertise2The author has covered consumer topics since 2018, but this is not shown anywhere
Authoritativeness1No sources cited, no expert review
Trustworthiness2No editorial policy, no last-updated date, contact form only

Gaps by severity

  1. Unsupported claims: [FILL IN: quote from the article] has no source.
  2. Invisible authorship: Megan Hill has no bio.
  3. Wasted experience: the reader bills never appear.

Rewritten paragraph (example)

We reviewed 30 real utility bills sent in by readers and [FILL IN: verified finding from the bills]. Personal details were removed, and we explain our method at the end of the article.

We recommend that a qualified finance professional reviews the piece before publishing…

Key facts

Category
Marketing & SEO · SEO articles
Output type
Text
Level
Intermediate
Designed for
ChatGPT, Claude, Gemini and Microsoft Copilot
Verified in
Pending editorial verification
Variables
Page text or URL, Topic type, Author and credentials, Site information and Sources cited or available
Language
English
Price
Free, no sign-up
Updated
Nov 7, 2026

Frequently asked questions

Is E-E-A-T a ranking factor?

Not directly. It is the framework Google’s quality raters use; ranking systems try to reward content that shows those qualities.

What does the first E for experience mean?

That the author has actually lived or used what they write about: tested the product, visited the place or solved the problem. It shows through details, original photos and first-hand conclusions.

What is this prompt for?

Assess an article or page against Google’s E-E-A-T criteria, with evidence quoted from the text, prioritized gaps and concrete edits to show real experience and build trust.

Which AI tools does it work with?

It is designed for ChatGPT, Claude, Gemini and Microsoft Copilot. We have not verified it in these tools yet, so results may vary between them.

How do I customize the prompt?

Click “Customize” and fill in the variables (Page text or URL, Topic type, Author and credentials, Site information and Sources cited or available). The text updates instantly and you can then copy it in one click. Values are stored only in your browser.

Do I need experience to use it?

It is intermediate: it helps to know the topic so you can provide good context and review the result critically.

Is this prompt free?

Yes. Every HomeCasa Prompts prompt is free, with no sign-up or subscription. You can also use them in professional projects.

Can I trust the AI output?

Treat it as a high-quality draft: always check data, figures and important claims before publishing or making decisions.

Related prompts