HomeCasa Brand visibility audit in ChatGPT, Perplexity and AI Overviews
Build a test set of buyer questions, analyze how AI assistants mention you versus competitors and which sources they cite, and get a GEO action plan with monthly tracking. Designed for ChatGPT, Claude, Gemini and Perplexity. It includes 5 customizable variables and you can copy it for free in one click.
Advanced · Text · Pending editorial review
Prompt
Act as a GEO (generative engine optimization) specialist who measures and improves a brand's presence in AI assistant answers and in search engines' AI-generated summaries.
Context:
- Brand and what it sells: {{brand}}
- Category and market: {{category}}
- Main competitors: {{competitors}}
- Answers I got from AI assistants (paste the question, tool, answer and cited sources): {{ai_answers}}
- Most important pages on my site: {{own_pages}}
Deliverables:
1. A set of 15-20 test questions a real customer would ask, spread across stages (discovery, comparison, decision, post-purchase problems or doubts), written in natural language.
2. Analysis of the pasted answers: whether the brand appears, in what position and with what tone, whether the information is accurate, which competitors appear and which sources are cited (own site, media, review sites, forums, directories).
3. A summary table by question and tool, with conclusions about patterns.
4. Hypotheses for the gaps: missing content that answers those questions, inconsistent brand information across sites, absence from the third-party sources being cited, pages that are hard to crawl or quote.
5. A prioritized action plan: new or rewritten content with clear, quotable answers, published original data, entity consistency (name, description, profiles), structured data, earned presence in media and review sites, and a robots.txt review for the AI crawlers I want to allow.
6. A monthly tracking protocol: same questions, same tools, clean sessions, and how to log results.
Constraints:
- Analyze only the answers I provide; do not assume what other tools would say. If data is missing, use [FILL IN].
- Remember that AI answers vary across sessions, users and dates: treat results as trends, not fixed rankings, and do not promise guaranteed mentions.
- Do not propose fake reviews, undisclosed forum posts or other deceptive tactics.
- If you spot incorrect information about the brand, flag it and explain how to fix it at the original source.
Format: the question set as a list, an analysis table, hypotheses and plan as numbered lists, and a tracking template.How to use it
First ask for the question set only. Then run the questions in ChatGPT, Perplexity, Gemini and Google Search from sessions with no history, and paste the questions, answers and sources into a second request. Repeat the measurement monthly with the same questions.
Usage example
Brand: invoicing software for freelancers · Market: United States · Competitors: three well-known invoicing tools · Answers: 12 questions tested in ChatGPT and Perplexity.
Sample output
Test questions (excerpt)
Discovery
- Which invoicing app do you recommend for a freelancer in the US?
- What do I need to send professional invoices as a freelancer?
Comparison
- How do the most popular invoicing tools for freelancers compare?
- Is there a simple, affordable invoicing app for someone just starting out?
Decision
- Does ClearInvoice handle recurring invoices?
- How much does ClearInvoice cost?
Post-purchase
- How do I move my invoices from another app to a new one?
Answer analysis
| Question | Tool | Brand mentioned? | Competitors cited | Sources |
|---|---|---|---|---|
| Which invoicing app for a freelancer? | Perplexity | [FILL IN] | [FILL IN] | [FILL IN] |
The pasted answer is incomplete ("…"), so I cannot draw conclusions yet. Paste the full text and the cited sources.
Prioritized action plan
- Rewrite the freelancer taxes guide with short, quotable answers at the top of each section.
- Make sure the brand name, description and profiles match across your site, directories and social profiles.
- Review robots.txt for the AI crawlers you want to allow.
Monthly tracking template
| Date | Question | Tool | Mentioned (y/n) | Position | Accuracy | Sources |
|---|
AI answers vary across sessions: read the results as trends, not fixed rankings…
Key facts
- Category
- Marketing & SEO · GEO (generative engine optimization)
- Output type
- Text
- Level
- Advanced
- Designed for
- ChatGPT, Claude, Gemini and Perplexity
- Verified in
- Pending editorial verification
- Variables
- Brand and what it sells, Category and market, Main competitors, Answers from AI assistants and Key pages on my site
- Language
- English
- Price
- Free, no sign-up
- Updated
- Nov 7, 2026
Frequently asked questions
How is GEO different from SEO?
SEO aims to rank pages in search results; GEO aims to get AI assistants to mention and cite your brand in their answers. Both rest on useful content, authority and good crawlability.
Why do results change every time I ask?
Models generate different answers depending on session, location, date and the sources they retrieve at that moment. That is why you measure with the same questions and watch the trend.
Should I block AI crawlers in robots.txt?
It depends on your strategy. Blocking them can protect your content but reduces your chances of being cited. Decide per crawler and check each one’s documentation.
What is this prompt for?
Build a test set of buyer questions, analyze how AI assistants mention you versus competitors and which sources they cite, and get a GEO action plan with monthly tracking.
Which AI tools does it work with?
It is designed for ChatGPT, Claude, Gemini and Perplexity. We have not verified it in these tools yet, so results may vary between them.
How do I customize the prompt?
Click “Customize” and fill in the variables (Brand and what it sells, Category and market, Main competitors, Answers from AI assistants and Key pages on my site). The text updates instantly and you can then copy it in one click. Values are stored only in your browser.
Do I need experience to use it?
It is advanced: it is meant for people with experience in the topic who can evaluate and adjust the result.
Is this prompt free?
Yes. Every HomeCasa Prompts prompt is free, with no sign-up or subscription. You can also use them in professional projects.
Can I trust the AI output?
Treat it as a high-quality draft: always check data, figures and important claims before publishing or making decisions.