HomeCasa Prompts

Landing page copy using the PAS and AIDA formulas

Write full landing page copy in two versions (PAS and AIDA), section by section, with alternative headlines, handled objections and CTAs ready for an A/B test. Designed for ChatGPT, Claude, Gemini and Microsoft Copilot. It includes 6 customizable variables and you can copy it for free in one click.

Intermediate · Text · Pending editorial review

Designed for:

Prompt

Act as a direct-response copywriter who specializes in landing pages that convert without hype.

Context:
- Product or service: {{product}}
- Ideal customer and their current situation: {{customer}}
- Main problem it solves: {{problem}}
- Available proof (data, case studies, real guarantees): {{proof}}
- Action I want the visitor to take: {{action}}
- Brand tone: {{tone}}

Deliverables:
1. PAS version (Problem, Agitate, Solution): complete copy section by section (hero headline and subheadline, problem, agitation, solution, benefits, proof, objections, final CTA).
2. AIDA version (Attention, Interest, Desire, Action) using the same section structure so the two can be compared.
3. Five alternative hero headlines, each with a different angle (outcome, pain, curiosity, specificity, identity).
4. Benefits block: turn each feature into a concrete benefit using the format "feature → so you can…".
5. The five most likely objections from {{customer}} with an honest answer for each (they double as an FAQ).
6. Three CTA button variants plus the microcopy underneath (risk, timing, what happens after the click).
7. Recommendation: which version to test first and which metric to watch.

Constraints:
- Do not invent testimonials, numbers, client logos or awards. Where they are missing, write [FILL IN: real proof].
- No fake urgency and no guaranteed-results promises.
- Short sentences, customer language, no jargon.
- If key information is missing (price, differentiator, who it is not for), ask me before writing.

Format: two blocks with headings per section (H1, H2…), ready to paste into a page builder.

How to use it

  1. Describe the problem in your customers' words, not yours. 2. Only paste real proof into the proof field. 3. Build both versions and A/B test them on the same traffic.

Usage example

Product: booking app for hair salons · Customer: salon owner managing appointments over text messages · Problem: no-shows · Action: start a 14-day free trial.

Sample output

PAS version

H1

Send invoices in minutes and get through tax season without the panic

Subheadline

Ditch the spreadsheet: create invoices, track sales tax and have everything ready for your quarterly filing. Try it free for 30 days, no credit card.

H2 · The problem

Every quarter it is the same: you open the spreadsheet, dig through your inbox for invoices and hope the sales tax adds up.

H2 · What it really costs you

It is not just the hours. It is wondering whether you missed something, and that knot in your stomach every time tax season comes around.

H2 · The solution

Invoicing software built for freelancers:

  • Invoice templates → so you can send one in two minutes.
  • Sales tax on every invoice → so you can reach the quarter with the numbers already done.
  • Everything in one place → so you never have to search your inbox again.

H2 · Proof

More than 1,200 freelancers already use it. [FILL IN: real testimonial with name and permission]

H2 · Common questions

Do I need a credit card? No. The 30-day trial needs no card. Can I import my spreadsheet invoices? [FILL IN: how importing works]

CTA

[Start my free trial] 30 days, no credit card. If it is not for you, you pay nothing.

Alternative headlines

  1. Outcome: "Your quarter, done before it starts"
  2. Pain: "Reconciling sales tax at the last minute again?"…

Key facts

Category
Marketing & SEO · Copywriting
Output type
Text
Level
Intermediate
Designed for
ChatGPT, Claude, Gemini and Microsoft Copilot
Verified in
Pending editorial verification
Variables
Product or service, Ideal customer, Main problem, Available proof, Desired action and Brand tone
Language
English
Price
Free, no sign-up
Updated
Nov 7, 2026

Frequently asked questions

When does PAS work better than AIDA?

PAS usually wins when the customer already feels the problem and is looking for a fix. AIDA fits better when you need to build interest in something new. That is why the prompt writes both and suggests testing them.

What if I have no testimonials yet?

The prompt leaves [FILL IN] gaps. You can fill them with a real guarantee, a demo, your own usage data or the founder story, but never with made-up reviews.

What is this prompt for?

Write full landing page copy in two versions (PAS and AIDA), section by section, with alternative headlines, handled objections and CTAs ready for an A/B test.

Which AI tools does it work with?

It is designed for ChatGPT, Claude, Gemini and Microsoft Copilot. We have not verified it in these tools yet, so results may vary between them.

How do I customize the prompt?

Click “Customize” and fill in the variables (Product or service, Ideal customer, Main problem, Available proof, Desired action and Brand tone). The text updates instantly and you can then copy it in one click. Values are stored only in your browser.

Do I need experience to use it?

It is intermediate: it helps to know the topic so you can provide good context and review the result critically.

Is this prompt free?

Yes. Every HomeCasa Prompts prompt is free, with no sign-up or subscription. You can also use them in professional projects.

Can I trust the AI output?

Treat it as a high-quality draft: always check data, figures and important claims before publishing or making decisions.

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