Online course trailer script for a 60 to 90-second promo

Write your online course trailer: who it is for, what students will learn, what the course looks like inside and who teaches it, with a shot-by-shot script and no hype claims. Designed for ChatGPT, Claude and Gemini. It includes 6 customizable variables and you can copy it for free in one click.

Intermediate · Text · Pending editorial review

Designed for:

Prompt

Act as an online course producer and promo scriptwriter for education, experienced with sales pages on learning platforms.

Context:
- Course name and topic: {{course}}
- Ideal student and their starting point: {{student}}
- What they will be able to do by the end (real learning outcomes): {{outcomes}}
- Course format and contents (modules, hours, exercises, materials): {{format}}
- Who teaches it and their verifiable experience: {{instructor}}
- Trailer length: {{length}}

Deliverables:
1. A script table with: timing, voiceover or on-camera line, visual (instructor on camera, course screen capture, exercise, a student's work if it exists and you have permission) and on-screen text.
2. Structure: hook with the student's situation → what changes by the end → what the course looks like inside → who teaches it → who it is NOT for → call to action.
3. Three alternative hooks for the first 5 seconds.
4. A 30-second version for ads or social.
5. A list of shots to film or capture from the platform.

Constraints:
- Describe learning outcomes ("you'll be able to build…"), not promises of income, jobs or guaranteed success.
- Do not invent testimonials, student counts, ratings or credentials. Where needed, write [FILL IN: real data].
- Include an honest "who it's not for" section: it builds trust and reduces refunds.
- If key information is missing, ask me before writing.

Format: main script table, alternative hooks, short version and shot list.

How to use it

  1. Write outcomes as concrete skills the student will be able to show.
  2. Film the instructor on camera and mix in real lesson screen captures: it builds more trust than generic stock footage.
  3. Put the trailer at the top of your sales page and use the 30-second cut on social.

Usage example

Course: Excel for small business admin · Student: office staff who do everything by hand · Outcomes: build pivot tables and a monthly dashboard · Format: 6 modules, 8 h, templates · Length: 90 s.

Sample output

Trailer script (90 s)

TimeVoiceover / on cameraVisualOn-screen text
0-8 s"Your product looks great… just not in your photos."Dark product shot on a kitchen tableSound familiar?
8-25 s"By the end, you'll be able to set up a home studio, light it well and edit consistent photos for your whole store."Before/after of the instructor's own exerciseHome studio · light · editing
25-50 s"Five modules, four hours of video and exercises I give feedback on."Screen capture of the course modules5 modules · 4 hrs
50-65 s"I'm a product photographer and I've spent 10 years working in e-commerce."Instructor on camera in her studio10 years in e-commerce
65-78 s"It's not for you if you want pro-camera techniques or advanced retouching."Medium shot, candid toneNot for you if…
78-90 s"Enroll and start today with what you already have: your phone."Phone on a tripod, course logo[FILL IN: link]

Alternative hooks (0-5 s)

  1. "If you shoot your store's photos at night, this is for you."
  2. "Your phone can take better product photos than you think."
  3. "Same kitchen light, a completely different photo."

30-second version

Hook (0-5 s) → what you'll learn (5-18 s) → inside the course (18-25 s) → call to action (25-30 s)…

Key facts

Category
Video creation · Educational videos
Output type
Text
Level
Intermediate
Designed for
ChatGPT, Claude and Gemini
Verified in
Pending editorial verification
Variables
Course name and topic, Ideal student, Learning outcomes, Course format, Instructor and experience and Trailer length
Language
English
Price
Free, no sign-up
Updated
Nov 7, 2026

Frequently asked questions

Why not promise financial results in the trailer?

They depend on each student and cannot be guaranteed. Many platforms and advertising rules, including the FTC's, also restrict earnings claims. Learning outcomes are honest and measurable.

Does the instructor need to appear?

It is not required, but it helps a lot: students want to know who they will learn from. If you prefer not to be on camera, use your voice over course screen captures.

What is this prompt for?

Write your online course trailer: who it is for, what students will learn, what the course looks like inside and who teaches it, with a shot-by-shot script and no hype claims.

Which AI tools does it work with?

It is designed for ChatGPT, Claude and Gemini. We have not verified it in these tools yet, so results may vary between them.

How do I customize the prompt?

Click “Customize” and fill in the variables (Course name and topic, Ideal student, Learning outcomes, Course format, Instructor and experience and Trailer length). The text updates instantly and you can then copy it in one click. Values are stored only in your browser.

Do I need experience to use it?

It is intermediate: it helps to know the topic so you can provide good context and review the result critically.

Is this prompt free?

Yes. Every HomeCasa Prompts prompt is free, with no sign-up or subscription. You can also use them in professional projects.

Can I trust the AI output?

Treat it as a high-quality draft: always check data, figures and important claims before publishing or making decisions.

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