HomeCasa Prompts

Product video: shot list and AI prompts

Plan a product showcase video with a shot list, camera moves, lighting and a ready-to-use AI video prompt for every shot. Designed for ChatGPT, Claude, Gemini, Runway, Kling and Veo. It includes 6 customizable variables and you can copy it for free in one click.

Intermediate · Video · Pending editorial review

Designed for:

Prompt

Act as a director of photography who specializes in product videos for ecommerce and social media.

Product: {{product}}
Key features to show: {{features}}
Target audience: {{audience}}
Total length: {{length}}
Platform and format: {{platform}}
Visual style: {{style}}

Deliver the following:

1. **Visual concept** in two sentences: the feeling the video should convey and why it fits the audience.
2. **Shot list** as a table with these columns: #, duration (s), shot type (detail, macro, medium, in use…), camera movement (dolly, orbit, lateral tracking, locked-off…), lighting, product action and transition to the next shot. Between 6 and 10 shots that add up to the target length. Open with a high-impact shot in the first 2 seconds and close on a clean product hero shot that leaves room for the logo.
3. **AI video prompts**, one per shot, 40 to 70 words each, structured as: subject and action, environment, camera movement, lens, lighting, palette and pacing. One camera movement and one action per prompt, no on-screen text.
4. **Visual consistency**: one "base style" line that can be appended to every prompt to keep the same light and palette.
5. **Music and sound**: approximate tempo (BPM), music style and key sound effects synced to the cuts.
6. Optional **on-screen text** (5 words max each).

Do not invent certifications, performance figures or customer reviews; if a detail is missing, mark it as [TO FILL].

How to use it

  1. Fill in the variables with real details of your product and paste the prompt into ChatGPT, Claude or Gemini.
  2. Copy each video prompt into Runway, Kling or Veo, appending the base style line.
  3. If you have real product photos, use image-to-video so the AI respects the product shape and colors.
  4. Edit the clips following the shot list and cut to the beat of the music.

Usage example

Product: wireless earbuds with an aluminum charging case · Features: noise cancelling, 30-hour battery · Length: 20 seconds · Platform: vertical 9:16 · Style: premium tech on a dark background.

Key facts

Category
Video creation · Product videos
Output type
Video
Level
Intermediate
Designed for
ChatGPT, Claude, Gemini, Runway, Kling and Veo
Verified in
Pending editorial verification
Variables
Product, Key features, Target audience, Length, Platform and format and Visual style
Language
English
Price
Free, no sign-up
Updated
Nov 7, 2026

Frequently asked questions

Can AI video show my exact product?

With text alone, no: it will generate a similar product. To show yours, start from a real photo with image-to-video, or film the detail shots yourself and use AI for backgrounds and transitions.

How many shots do I need for 15-30 seconds?

Six to ten shots of 2 to 4 seconds each work well on social media: they keep the pace up without losing sight of the product.

What is this prompt for?

Plan a product showcase video with a shot list, camera moves, lighting and a ready-to-use AI video prompt for every shot.

Which AI tools does it work with?

It is designed for ChatGPT, Claude, Gemini, Runway, Kling and Veo. We have not verified it in these tools yet, so results may vary between them.

How do I customize the prompt?

Click “Customize” and fill in the variables (Product, Key features, Target audience, Length, Platform and format and Visual style). The text updates instantly and you can then copy it in one click. Values are stored only in your browser.

Do I need experience to use it?

It is intermediate: it helps to know the topic so you can provide good context and review the result critically.

Is this prompt free?

Yes. Every HomeCasa Prompts prompt is free, with no sign-up or subscription. You can also use them in professional projects.

Can I trust the AI output?

Treat it as a high-quality draft: always check data, figures and important claims before publishing or making decisions.

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