HomeCasa Prompts

Product launch social media calendar: 3-week countdown

Plan a product launch on social media: teaser, education, launch-day and follow-up phases, with a day-by-day table, an hour-by-hour launch-day plan and metrics for each phase. Designed for ChatGPT, Claude, Gemini and Microsoft Copilot. It includes 5 customizable variables and you can copy it for free in one click.

Intermediate · Text · Pending editorial review

Designed for:

Prompt

Act as a social media launch manager for small brands with limited resources.

Context:
- Product and what makes it different: {{product}}
- Launch date: {{date}}
- Platforms: {{platforms}}
- Audience: {{audience}}
- Available assets (photos, videos, prototypes, beta tester feedback, email list): {{assets}}

If something essential is missing (price, whether quantities are genuinely limited, where to buy), ask me before planning.

Deliverables:
1. A 5-line strategy summary: core message, why now, and what we want the audience to do in each phase.
2. Phases with a goal and metric for each: teaser (D-21 to D-8), education and proof (D-7 to D-1), launch day (D) and follow-up (D+1 to D+10).
3. A day-by-day calendar table: relative date (D-21…D+10), platform, format, post idea, hook, call to action, assets needed, and whether it must be prepared in advance.
4. An hour-by-hour launch-day plan: posts, stories, a live session if it makes sense, replying to comments and DMs, and the email list send.
5. Ideas for involving the community before launch (vote on a color, waitlist, behind the scenes) without promising anything we cannot deliver.
6. Plan B: what to post if the launch slips or there is a technical problem, with a template message.
7. A production to-do list ordered by deadline.

Constraints:
- No fake scarcity or urgency: only mention limited stock or deadlines if they are real; if I have not said, use [FILL IN].
- Do not invent prices, testimonials or pre-order numbers.
- Match posting volume to the assets available.

Format: summary, phases, calendar table, hourly plan, plan B and to-do list.

How to use it

Enter the real date and the assets you have. Move the table into your scheduling tool, prepare everything flagged in advance, and keep launch day partly free to reply in real time.

Usage example

Product: waterproof commuter backpack from a Denver brand · Date: March 15 · Platforms: Instagram and TikTok · Assets: product photos, 2 videos, 800-person email list.

Sample output

Three details are missing before planning: price, where to buy, and whether quantities are genuinely limited. I've left them as [FILL IN].

Strategy summary

  1. Message: the backpack that handles the rain on your commute and keeps your laptop safe.
  2. Why now: [FILL IN: real reason, e.g. spring rain season].
  3. Teaser: build curiosity and grow the waitlist.
  4. Education: prove waterproofing and comfort with real tests.
  5. Launch and follow-up: drive purchases and share reviews.

Calendar (excerpt)

DayPlatformFormatIdeaHookCTAAssets
D-21IG + TikTokShort videoClose-up of the fabric under a running faucet"We've spent a year getting this wet on purpose."FollowProcess video 1
D-14IGCarouselHow it's made in Denver"Made 10 minutes from our workshop."Join the waitlistProduct photos
D-7IG + TikTokReelA prototype tester's feedback (with permission)"Three weeks of bike commuting. Here's what she said."SaveTester feedback
DIG + TikTokReel + storiesFull product reveal"It's here."Buy at [FILL IN]Everything

Launch day (excerpt)

  • 8:00 a.m. Email to the 800-subscriber list.
  • 9:00 a.m. Launch reel.
  • 12:00-2:00 p.m. Reply to comments and DMs.

Plan B

We've hit a technical problem and the shop will open at [FILL IN]. We'll post here as soon as it's live.

…

Key facts

Category
Social media · Content calendars
Output type
Text
Level
Intermediate
Designed for
ChatGPT, Claude, Gemini and Microsoft Copilot
Verified in
Pending editorial verification
Variables
Product and difference, Launch date, Platforms, Audience and Available assets
Language
English
Price
Free, no sign-up
Updated
Nov 7, 2026

Frequently asked questions

How far ahead should I start promoting a launch?

For a small brand, two to four weeks is usually enough to build anticipation without fatigue. This plan uses three weeks, but you can ask for a shorter or longer version.

What if I have no testimonials before launch?

Use honest proof: how it is made, tests you ran yourself, feedback from prototype testers with their permission. Never invent reviews.

What is this prompt for?

Plan a product launch on social media: teaser, education, launch-day and follow-up phases, with a day-by-day table, an hour-by-hour launch-day plan and metrics for each phase.

Which AI tools does it work with?

It is designed for ChatGPT, Claude, Gemini and Microsoft Copilot. We have not verified it in these tools yet, so results may vary between them.

How do I customize the prompt?

Click “Customize” and fill in the variables (Product and difference, Launch date, Platforms, Audience and Available assets). The text updates instantly and you can then copy it in one click. Values are stored only in your browser.

Do I need experience to use it?

It is intermediate: it helps to know the topic so you can provide good context and review the result critically.

Is this prompt free?

Yes. Every HomeCasa Prompts prompt is free, with no sign-up or subscription. You can also use them in professional projects.

Can I trust the AI output?

Treat it as a high-quality draft: always check data, figures and important claims before publishing or making decisions.

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