Actionable SWOT analysis
Build a concrete SWOT analysis and turn it into cross strategies and prioritized actions. Designed for ChatGPT, Claude, Gemini and Microsoft Copilot. It includes 3 customizable variables and you can copy it for free in one click.
Beginner · Text · Pending editorial review
Prompt
You are a business strategy consultant.
Company or project: {{company}}
Current situation: {{situation}}
12-month goal: {{goal}}
1. Build the SWOT with 4-6 concrete points per quadrant (nothing generic like “great team”). Strengths and weaknesses are internal; opportunities and threats are external.
2. TOWS matrix / cross strategies:
- SO: use strengths to seize opportunities.
- WO: fix weaknesses by seizing opportunities.
- ST: use strengths to face threats.
- WT: reduce weaknesses and avoid threats.
3. Pick the 5 highest-impact, lowest-effort actions, with a suggested owner and first step.
4. State which information is missing to make the analysis more reliable.How to use it
The more real information you provide (sales, customers, competition), the less generic the result. Repeat the analysis every 6 months.
Usage example
Company: bike repair shop in a mid-sized city facing new online competition.
Sample output
SWOT
| Strengths (internal) | Weaknesses (internal) |
|---|---|
| Stable base of child and teen students | Rigid adult schedules (evenings only) |
| Two locations with their own classrooms | No platform or experience with online classes |
| Long-serving teachers with low turnover | Marketing relies on word of mouth |
| Opportunities (external) | Threats (external) |
|---|---|
| Companies looking for staff language training | Cheap or free language apps |
| Adults who prefer short online classes | Online-only schools with aggressive pricing |
| Official exams as a concrete goal | Adults have less free time |
Cross strategies (excerpt)
- SO: use the stable teaching team to launch a live online exam-prep course.
- WO: add early-morning and lunchtime adult groups in a hybrid format.
- ST: stand out from apps with personal follow-up and real conversation.
Top 5 actions
| Action | Owner | First step |
|---|---|---|
| 8-week online pilot | Academic director | Choose level and teacher |
| Corporate package | Director | List 20 nearby companies |
Key facts
- Category
- Business & entrepreneurship · SWOT analysis
- Output type
- Text
- Level
- Beginner
- Designed for
- ChatGPT, Claude, Gemini and Microsoft Copilot
- Verified in
- Pending editorial verification
- Variables
- Company, Current situation and Goal
- Language
- English
- Price
- Free, no sign-up
- Updated
- Nov 7, 2026
Frequently asked questions
What is the difference between SWOT and TOWS?
SWOT lists strengths, weaknesses, opportunities and threats; the TOWS matrix crosses them to produce concrete strategies. This prompt does both, so the analysis ends in actions, not just a list.
How do I avoid a generic SWOT?
Put real data in the situation field: figures, competitors, customer feedback. The more specific the input, the less the AI falls back on clichés like "strong team".
What is this prompt for?
Build a concrete SWOT analysis and turn it into cross strategies and prioritized actions.
Which AI tools does it work with?
It is designed for ChatGPT, Claude, Gemini and Microsoft Copilot. We have not verified it in these tools yet, so results may vary between them.
How do I customize the prompt?
Click “Customize” and fill in the variables (Company, Current situation and Goal). The text updates instantly and you can then copy it in one click. Values are stored only in your browser.
Do I need experience to use it?
No. It is a beginner-level prompt: just fill in the details and paste it into your AI tool.
Is this prompt free?
Yes. Every HomeCasa Prompts prompt is free, with no sign-up or subscription. You can also use them in professional projects.
Can I trust the AI output?
Treat it as a high-quality draft: always check data, figures and important claims before publishing or making decisions.