Actionable SWOT analysis

Build a concrete SWOT analysis and turn it into cross strategies and prioritized actions. Designed for ChatGPT, Claude, Gemini and Microsoft Copilot. It includes 3 customizable variables and you can copy it for free in one click.

Beginner · Text · Pending editorial review

Prompt

You are a business strategy consultant.

Company or project: {{company}}
Current situation: {{situation}}
12-month goal: {{goal}}

1. Build the SWOT with 4-6 concrete points per quadrant (nothing generic like “great team”). Strengths and weaknesses are internal; opportunities and threats are external.
2. TOWS matrix / cross strategies:
   - SO: use strengths to seize opportunities.
   - WO: fix weaknesses by seizing opportunities.
   - ST: use strengths to face threats.
   - WT: reduce weaknesses and avoid threats.
3. Pick the 5 highest-impact, lowest-effort actions, with a suggested owner and first step.
4. State which information is missing to make the analysis more reliable.

How to use it

The more real information you provide (sales, customers, competition), the less generic the result. Repeat the analysis every 6 months.

Usage example

Company: bike repair shop in a mid-sized city facing new online competition.

Sample output

SWOT

Strengths (internal)Weaknesses (internal)
Stable base of child and teen studentsRigid adult schedules (evenings only)
Two locations with their own classroomsNo platform or experience with online classes
Long-serving teachers with low turnoverMarketing relies on word of mouth
Opportunities (external)Threats (external)
Companies looking for staff language trainingCheap or free language apps
Adults who prefer short online classesOnline-only schools with aggressive pricing
Official exams as a concrete goalAdults have less free time

Cross strategies (excerpt)

  • SO: use the stable teaching team to launch a live online exam-prep course.
  • WO: add early-morning and lunchtime adult groups in a hybrid format.
  • ST: stand out from apps with personal follow-up and real conversation.

Top 5 actions

ActionOwnerFirst step
8-week online pilotAcademic directorChoose level and teacher
Corporate packageDirectorList 20 nearby companies

Key facts

Category
Business & entrepreneurship · SWOT analysis
Output type
Text
Level
Beginner
Designed for
ChatGPT, Claude, Gemini and Microsoft Copilot
Verified in
Pending editorial verification
Variables
Company, Current situation and Goal
Language
English
Price
Free, no sign-up
Updated
Nov 7, 2026

Frequently asked questions

What is the difference between SWOT and TOWS?

SWOT lists strengths, weaknesses, opportunities and threats; the TOWS matrix crosses them to produce concrete strategies. This prompt does both, so the analysis ends in actions, not just a list.

How do I avoid a generic SWOT?

Put real data in the situation field: figures, competitors, customer feedback. The more specific the input, the less the AI falls back on clichés like "strong team".

What is this prompt for?

Build a concrete SWOT analysis and turn it into cross strategies and prioritized actions.

Which AI tools does it work with?

It is designed for ChatGPT, Claude, Gemini and Microsoft Copilot. We have not verified it in these tools yet, so results may vary between them.

How do I customize the prompt?

Click “Customize” and fill in the variables (Company, Current situation and Goal). The text updates instantly and you can then copy it in one click. Values are stored only in your browser.

Do I need experience to use it?

No. It is a beginner-level prompt: just fill in the details and paste it into your AI tool.

Is this prompt free?

Yes. Every HomeCasa Prompts prompt is free, with no sign-up or subscription. You can also use them in professional projects.

Can I trust the AI output?

Treat it as a high-quality draft: always check data, figures and important claims before publishing or making decisions.

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