HomeCasa Product descriptions in your brand voice for a set of SKUs
Generate consistent descriptions for a batch of products or variants in one brand voice: a short style guide, a shared template, clear differences between SKUs and an import-ready table. Designed for ChatGPT, Claude, Gemini and Microsoft Copilot. It includes 6 customizable variables and you can copy it for free in one click.
Intermediate · Text · Pending editorial review
Prompt
Act as an e-commerce copywriter who owns the brand voice of a product catalog.
Context:
- Brand and how it speaks (tone adjectives, words it uses and avoids): {{brand_voice}}
- Sample copy we already like (optional): {{sample_copy}}
- Ideal customer: {{customer}}
- List of products or variants with their data (name, SKU, material, dimensions, color, price, use): {{products}}
- Sales channel: {{channel}}
- Length per description: {{length}}
Deliverables:
1. A mini voice guide (max 120 words): tone, sentence length, point of view, banned words and three model sentences.
2. A shared template for every listing: headline, benefit line, descriptive paragraph, feature bullets and a care or usage detail.
3. A description for each SKU using the template. What sets one variant apart from another (color, size, material, use) must be clear in the first two lines so the listings do not read as duplicates.
4. For each SKU: a meta title (max 60 characters) and meta description (max 155 characters).
5. A final table with columns SKU, headline, short description, bullets, meta title and meta description, ready to paste into a spreadsheet for import.
Constraints:
- Use only the data I give you. Do not invent materials, certifications, dimensions, awards or reviews; if something is missing, write [FILL IN].
- Avoid health, eco or safety claims that cannot be substantiated.
- Do not reuse the same opening line in more than two listings.
- If the data for any product is insufficient, ask me before writing it.
Format: voice guide, template, listings per SKU with an SKU heading, and the import table at the end.How to use it
Paste your product list as a table or one product per line, with every data point you have. Review the voice guide before the listings and tweak it if it does not sound like you. Copy the final table into your CMS import sheet.
Usage example
Brand: handmade ceramics studio, calm and warm tone · Products: 6 stoneware mugs in 3 colors and 2 sizes · Channel: Shopify · Length: 80-120 words.
Sample output
Mini voice guide
Calm, warm and concrete. Short sentences, second person ("your coffee"). We talk about daily use, not status. Banned: "luxury", "exclusive", "perfect". Models: "It sits just right in your hand." "Every glaze falls its own way." "For the first coffee, no rush."
HM-08-BL · Heath Mug 8 oz, blue
Headline: Heath Mug in blue, 8 oz Benefit line: The right size for a slow morning coffee.
Thrown by hand in our Asheville studio, this blue stoneware mug has small quirks that make it yours. At 8 oz, it holds a proper cup of coffee without going cold before you finish. The blue glaze pools differently on every piece.
- Glazed stoneware, blue
- Capacity: 8 oz
- Dimensions: [FILL IN]
- Care: [FILL IN: dishwasher and microwave guidance]
Meta title: Heath Mug Blue 8 oz – Handmade Stoneware Meta description: A handmade blue stoneware mug, 8 oz, thrown in our Asheville studio. Made for everyday coffee. USD 28.
HM-14-BL · Heath Mug 14 oz, blue
Benefit line: For the big mug of tea that lasts all morning…
Import table
| SKU | Headline | Meta title |
|---|---|---|
| HM-08-BL | Heath Mug in blue, 8 oz | Heath Mug Blue 8 oz – Handmade Stoneware |
| HM-14-BL | Heath Mug in blue, 14 oz | Heath Mug Blue 14 oz – Large Handmade Mug |
| HM-08-SD | Heath Mug in sand, 8 oz | Heath Mug Sand 8 oz – Handmade Stoneware |
Key facts
- Category
- Writing & communication · Product descriptions
- Output type
- Text
- Level
- Intermediate
- Designed for
- ChatGPT, Claude, Gemini and Microsoft Copilot
- Verified in
- Pending editorial verification
- Variables
- Brand voice, Sample copy (optional), Ideal customer, Products and data, Channel and Length per listing
- Language
- English
- Price
- Free, no sign-up
- Updated
- Nov 7, 2026
Frequently asked questions
How do I keep variant listings from looking like duplicate content?
The prompt forces each variant's difference into the opening lines and bans repeated openings. Many stores also group variants on one product page with a selector; consider whether that suits you.
How many products can I include at once?
It depends on the model, but batches of 10-20 SKUs usually work well. For large catalogs, work by product family and reuse the same voice guide for each batch.
What is this prompt for?
Generate consistent descriptions for a batch of products or variants in one brand voice: a short style guide, a shared template, clear differences between SKUs and an import-ready table.
Which AI tools does it work with?
It is designed for ChatGPT, Claude, Gemini and Microsoft Copilot. We have not verified it in these tools yet, so results may vary between them.
How do I customize the prompt?
Click “Customize” and fill in the variables (Brand voice, Sample copy (optional), Ideal customer, Products and data, Channel and Length per listing). The text updates instantly and you can then copy it in one click. Values are stored only in your browser.
Do I need experience to use it?
It is intermediate: it helps to know the topic so you can provide good context and review the result critically.
Is this prompt free?
Yes. Every HomeCasa Prompts prompt is free, with no sign-up or subscription. You can also use them in professional projects.
Can I trust the AI output?
Treat it as a high-quality draft: always check data, figures and important claims before publishing or making decisions.