HomeCasa Keyword research by search intent
Group keywords by intent and funnel stage and turn them into a prioritized content plan. Designed for ChatGPT, Claude, Gemini and Perplexity. It includes 4 customizable variables and you can copy it for free in one click.
Intermediate · Text · Pending editorial review
Prompt
Act as a senior SEO consultant specialized in content strategy.
My website: {{website}} (industry: {{industry}}, country/language: {{market}}).
Main topic I want to rank for: {{topic}}.
Tasks:
1. Suggest 30 keywords and related searches (short, medium and long tail) that a real person in {{market}} would type.
2. Classify each one by intent (informational, commercial, transactional, navigational) and funnel stage.
3. Group them into topic clusters; for each cluster propose one pillar page and 3-5 supporting articles with a suggested URL.
4. Prioritize the clusters by business relevance, estimated difficulty and conversion potential. Explain your criteria.
5. State which type of content Google expects for each intent (guide, comparison, product page, tool…).
Important: do not invent search volumes or numeric difficulty scores. Mark that column as “[verify in SEO tool]” so I can fill it in with real data.How to use it
Use the list as a starting point and validate volume and difficulty with an SEO tool (Google Search Console, Keyword Planner or similar). With Perplexity you can also ask for examples of current results.
Usage example
Website: specialty coffee shop · Market: United Kingdom · Topic: manual coffee makers.
Sample output
Keywords (first rows)
| Keyword | Tail | Intent | Stage | Volume |
|---|---|---|---|---|
| balcony vegetable garden | short | informational | awareness | [verify in SEO tool] |
| what to grow on a shady balcony | long | informational | awareness | [verify in SEO tool] |
| best planters for balcony vegetables | medium | commercial | consideration | [verify in SEO tool] |
| buy raised planter for balcony | medium | transactional | decision | [verify in SEO tool] |
| balcony vegetable planting calendar | medium | informational | awareness | [verify in SEO tool] |
Cluster 1: Starting a balcony vegetable garden
- Pillar page:
/balcony-vegetable-garden/— complete beginner's guide. - Supporting articles:
/balcony-vegetable-garden/sunlight-and-orientation//balcony-vegetable-garden/easy-vegetables//balcony-vegetable-garden/drip-irrigation//balcony-vegetable-garden/containers-and-soil/
Prioritization
- Getting started (high relevance, medium conversion): captures informational traffic and leads it to guides and products.
- Planters and gear (high conversion): commercial intent tied to what you sell.
Google expects step-by-step guides for informational intent and comparisons for commercial intent…
Key facts
- Category
- Marketing & SEO · Keyword research
- Output type
- Text
- Level
- Intermediate
- Designed for
- ChatGPT, Claude, Gemini and Perplexity
- Verified in
- Pending editorial verification
- Variables
- Your website, Industry, Country and language and Main topic
- Language
- English
- Price
- Free, no sign-up
- Updated
- Nov 7, 2026
Frequently asked questions
Why doesn't it give search volumes?
Chat assistants have no reliable access to real search volume data and tend to invent it. Check each keyword in Google Keyword Planner, Search Console or your SEO tool.
Can I use it for another country or language?
Yes. Set the country and language in the market field and the keywords will be written the way people there actually search, not translated literally.
What is this prompt for?
Group keywords by intent and funnel stage and turn them into a prioritized content plan.
Which AI tools does it work with?
It is designed for ChatGPT, Claude, Gemini and Perplexity. We have not verified it in these tools yet, so results may vary between them.
How do I customize the prompt?
Click “Customize” and fill in the variables (Your website, Industry, Country and language and Main topic). The text updates instantly and you can then copy it in one click. Values are stored only in your browser.
Do I need experience to use it?
It is intermediate: it helps to know the topic so you can provide good context and review the result critically.
Is this prompt free?
Yes. Every HomeCasa Prompts prompt is free, with no sign-up or subscription. You can also use them in professional projects.
Can I trust the AI output?
Treat it as a high-quality draft: always check data, figures and important claims before publishing or making decisions.