HomeCasa Positioning statement built from your competitive alternatives
Define your product positioning step by step: real customer alternatives, unique attributes, provable value, the segment that cares most, the market category and a final statement. Designed for ChatGPT, Claude, Gemini and Microsoft Copilot. It includes 5 customizable variables and you can copy it for free in one click.
Advanced · Text · Pending editorial review
Prompt
Act as a product positioning strategist with experience in B2B and B2C companies competing in crowded markets.
Context:
- Product or service: {{product}}
- What customers would do if we did not exist (real alternatives, including "do nothing" or "do it manually"): {{alternatives}}
- What we have that the alternatives do not (features, model, expertise, service): {{attributes}}
- Current customers who get the most value and why: {{best_customers}}
- Market and category we believe we compete in: {{category}}
Deliverables:
1. Competitive alternatives: a list ranked by likely frequency, with what the customer gains and loses with each.
2. Differentiating attributes: only those the alternatives truly lack; drop anything that is parity.
3. Value: translate each attribute into a benefit and a possible proof point ([FILL IN: real data or case]).
4. Target segment: characteristics of the customers who care most about that value and signals to identify them.
5. Market category: two or three possible frames (existing category, subcategory, new category), with pros, risks and a recommendation.
6. A positioning statement using the template: "For [segment] who [need], [product] is a [category] that [main value]. Unlike [main alternative], [key difference]."
7. Messaging translation: website headline, a 30-second sales pitch line and three supporting messages.
8. Validation tests: questions to ask 5 customers and signals that the positioning is not working.
Constraints:
- Do not invent data, results or competitors; if you need to name them, use the alternatives I gave you.
- Separate facts you need me to confirm from your recommendations.
- If the attributes are generic ("better quality", "great service"), ask me for concrete proof before continuing.
Format: numbered sections with tables and the final statement highlighted.How to use it
- Think about what customers did before they bought from you, not just your direct competitors. 2. Fill in your best customers with concrete cases. 3. Validate the statement with five customers before changing your website or pitch.
Usage example
Product: shift scheduling software for restaurants · Alternatives: spreadsheets and group texts · Best customers: groups with 3-10 locations · Category: HR software.
Sample output
1. Competitive alternatives
| Alternative | What the customer gains | What they lose |
|---|---|---|
| Shared spreadsheet | Free and familiar | Hours every week, errors, no compliance checks |
| Group text threads | Instant | Shift changes lost in the chat |
| Generic HR software | Payroll and time off in one place | No sense of reservations or rush hours |
2-3. Differentiating attributes and value
| Attribute | Benefit | Proof point |
|---|---|---|
| Staffing forecasts from reservations | Never over- or understaffed on the floor | [FILL IN: real case] |
| Mobile shift swaps | Managers stop brokering every change | [FILL IN] |
| Built-in labor law compliance checks | Compliance without a separate tool | [FILL IN] |
5. Category
Recommendation: a subcategory, "shift scheduling for restaurants", rather than competing as generic HR software.
6. Positioning statement
For restaurant groups of 3 to 10 locations who lose hours every week juggling schedules, [Product] is shift scheduling software for hospitality that matches staffing to real reservations. Unlike a shared spreadsheet, swaps, forecasts and compliance checks live in one place.
7. Messaging
Website headline: Schedules that follow your reservations, not the other way around.
To confirm: the hours saved by your best customers need real data [FILL IN]…
Key facts
- Category
- Marketing & SEO · Brand strategy
- Output type
- Text
- Level
- Advanced
- Designed for
- ChatGPT, Claude, Gemini and Microsoft Copilot
- Verified in
- Pending editorial verification
- Variables
- Product or service, Real alternatives, Differentiating attributes, Best customers and why and Market category
- Language
- English
- Price
- Free, no sign-up
- Updated
- Nov 7, 2026
Frequently asked questions
Why start with alternatives instead of the product?
Because customers judge your value against what they would do if you did not exist. If your real alternative is a spreadsheet, your message should differ from when you compete with other software.
What do I do with the positioning statement?
It is an internal document, not a tagline. It becomes the foundation for your website headline, sales pitch, ads and product decisions so everything tells the same story.
What is this prompt for?
Define your product positioning step by step: real customer alternatives, unique attributes, provable value, the segment that cares most, the market category and a final statement.
Which AI tools does it work with?
It is designed for ChatGPT, Claude, Gemini and Microsoft Copilot. We have not verified it in these tools yet, so results may vary between them.
How do I customize the prompt?
Click “Customize” and fill in the variables (Product or service, Real alternatives, Differentiating attributes, Best customers and why and Market category). The text updates instantly and you can then copy it in one click. Values are stored only in your browser.
Do I need experience to use it?
It is advanced: it is meant for people with experience in the topic who can evaluate and adjust the result.
Is this prompt free?
Yes. Every HomeCasa Prompts prompt is free, with no sign-up or subscription. You can also use them in professional projects.
Can I trust the AI output?
Treat it as a high-quality draft: always check data, figures and important claims before publishing or making decisions.