HomeCasa Re-engagement campaign for inactive email subscribers
Build a campaign to win back subscribers who stopped opening: inactivity criteria, 3-4 emails, a preference survey and a sunset rule to clean your list and protect deliverability. Designed for ChatGPT, Claude, Gemini and Microsoft Copilot. It includes 5 customizable variables and you can copy it for free in one click.
Intermediate · Text · Pending editorial review
Prompt
Act as an email marketing and deliverability specialist with experience in list hygiene and win-back campaigns.
Context:
- Business and type of emails we send: {{business}}
- List size and approximate share of inactive contacts: {{list}}
- How we currently define "inactive": {{definition}}
- Likely reason they disengaged: {{reason}}
- Available incentive (or none): {{incentive}}
Deliverables:
1. Recommended segmentation rule: period with no opens or clicks, how to handle unreliable opens caused by mail privacy protection, and which sub-segments to create (past buyers, never bought, new sign-ups who never opened).
2. A 3-4 email sequence with: goal, subject line (two variants), preview text, short body and CTA. Include a "should we stay in touch?" email with a clear stay button.
3. Preference center: suggested options (frequency, topics, temporary pause) to offer instead of unsubscribing.
4. A 3-question mini survey to learn why they stopped opening.
5. Sunset rule: what to do with people who do not respond, why it helps deliverability, and how to communicate it respectfully.
6. Metrics to judge the campaign: reactivation rate, unsubscribes, spam complaints and the change in open rate for the active list.
Constraints:
- Comply with CAN-SPAM, GDPR where applicable and other anti-spam rules: a visible unsubscribe in every email, and never re-add people who opted out.
- No misleading subject lines ("Re:", "Order confirmed") and no guilt-tripping.
- Do not invent performance data; if you give rough ranges, say they depend on industry and list.
- If information is missing, ask me first.
Format: a send-schedule table, then each email in full.How to use it
- Export the number of subscribers with no opens or clicks in the last 90-180 days. 2. Send the sequence to that segment only. 3. Apply the sunset rule at the end and compare your list’s open rate before and after.
Usage example
Business: weekly newsletter for an online bookstore · List: 12,000 contacts, 40% inactive · Reason: too many promotional emails · Incentive: none.
Sample output
Send schedule
| Day | Goal | |
|---|---|---|
| 0 | 1 · "We miss you" with a genuinely useful pick | Remind them of the value |
| 4 | 2 · Preference center | Lower frequency instead of losing them |
| 9 | 3 · "Should we stay in touch?" | Explicit opt-in |
| 14 | Sunset rule | Remove non-responders |
Segmentation: 180 days with no opens and no clicks; since mail privacy protection inflates opens, also use clicks and purchases. Sub-segments: past buyers, never bought, and new sign-ups who never opened.
Email 3 · Should we stay in touch?
Subject lines: "Should we keep writing to you?" / "A quick question about our newsletter" Preview text: One click and we will know.
Hi {first_name},
You have not opened our emails in a while, and we get it: we may have sent too many deals and not enough real book recommendations.
If you would like to keep hearing from us, tap the button. If not, you do not need to do anything; we will stop emailing you in a few days.
[Yes, keep me on the list]
Want fewer emails? [Choose frequency and topics]
Unsubscribe: [visible link]
Metrics
Reactivation rate, unsubscribes, spam complaints and the change in open rate for the active list. Benchmarks depend on your industry and list…
Key facts
- Category
- Marketing & SEO · Email marketing
- Output type
- Text
- Level
- Intermediate
- Designed for
- ChatGPT, Claude, Gemini and Microsoft Copilot
- Verified in
- Pending editorial verification
- Variables
- Business and email type, List size and inactive share, Current inactive definition, Likely reason and Available incentive
- Language
- English
- Price
- Free, no sign-up
- Updated
- Nov 7, 2026
Frequently asked questions
Why remove inactive subscribers?
Sending to addresses that never open hurts your sender reputation and can push your emails to spam for active subscribers too. A smaller, engaged list usually gets better inbox placement.
Are open rates still reliable?
Not entirely: some mail privacy features register automatic opens. That is why the prompt recommends combining opens with clicks, purchases or site visits to define inactivity.
What is this prompt for?
Build a campaign to win back subscribers who stopped opening: inactivity criteria, 3-4 emails, a preference survey and a sunset rule to clean your list and protect deliverability.
Which AI tools does it work with?
It is designed for ChatGPT, Claude, Gemini and Microsoft Copilot. We have not verified it in these tools yet, so results may vary between them.
How do I customize the prompt?
Click “Customize” and fill in the variables (Business and email type, List size and inactive share, Current inactive definition, Likely reason and Available incentive). The text updates instantly and you can then copy it in one click. Values are stored only in your browser.
Do I need experience to use it?
It is intermediate: it helps to know the topic so you can provide good context and review the result critically.
Is this prompt free?
Yes. Every HomeCasa Prompts prompt is free, with no sign-up or subscription. You can also use them in professional projects.
Can I trust the AI output?
Treat it as a high-quality draft: always check data, figures and important claims before publishing or making decisions.