HomeCasa Hook bank: 30 short-video hooks with on-screen text and first frame
Get 30 hooks for the first 3 seconds of your short videos, grouped by type, each with a spoken line, on-screen text and opening visual, plus a simple plan to test them. Designed for ChatGPT, Claude and Gemini. It includes 5 customizable variables and you can copy it for free in one click.
Beginner · Text · Pending editorial review
Prompt
Act as a short-form video scriptwriter who specializes in first-seconds retention on TikTok, Reels and Shorts.
Context:
- Niche or account: {{niche}}
- Video topic: {{topic}}
- Audience: {{audience}}
- Tone: {{tone}}
- What the video actually delivers (the promise it keeps): {{promise}}
Deliverables:
1. 30 hooks across 6 types (5 each): curiosity gap, contrarian take, common mistake, POV or relatable situation, direct question, and list or steps.
2. For each hook, a table row with: spoken line (max 12 words), on-screen text (max 6 words) and the first image or action visible at second 0.
3. The 5 hooks you recommend testing first and why they fit {{audience}}.
4. Three visual or audio "pattern interrupt" ideas for seconds 3-5 so viewers don't drop right after the hook.
5. A test plan: how to film the same video with 3 different hooks and which metric to compare (3-second hold rate, average watch time).
Constraints:
- Every hook must be fulfilled by {{promise}}: no clickbait the video does not pay off.
- Do not invent statistics, studies or results. If a hook needs a figure, use [FILL IN: verified data].
- Avoid worn-out formulas like "nobody talks about this" unless you rework them.
- If the topic is ambiguous, ask me one question before starting.
Format: one table per hook type, followed by the recommendations and the test plan.How to use it
- Describe honestly what your video delivers in "promise": that is what keeps the hooks clickbait-free.
- Pick 3 hooks of different types and film just the opening with each.
- Post or run them as ads and keep the one with the best 3-second hold.
Usage example
Niche: quick meals for college students · Topic: 3 dinners for USD 6 · Audience: students living alone · Tone: friendly and funny · Promise: three real recipes with grocery prices.
Sample output
Type 1 · Curiosity gap
| # | Spoken line | On-screen text | Second 0 |
|---|---|---|---|
| 1 | "Here's how I split my first paycheck into just three buckets." | 1 paycheck, 3 buckets | Three jars on the table |
| 2 | "What I do on payday, before I spend a single dollar." | Payday ritual | Deposit notification on phone |
| 3 | "The method I wish I'd known at 22." | Wish I knew at 22 | You pointing at the camera |
Type 3 · Common mistake
| # | Spoken line | On-screen text | Second 0 |
|---|---|---|---|
| 11 | "Saving whatever's left at month's end? That's not saving." | Saving "the leftovers" | Empty wallet |
| 12 | "The classic first-paycheck mistake: no plan at all." | No plan = no money | Crossed-out calendar |
The 5 I'd test first
- #2: ties into a moment your audience just lived through.
- #11: challenges a belief without hype, and the video pays it off with the three buckets…
Pattern interrupts (seconds 3-5)
- Cut to a top-down shot and drop the three jars with a hard sound.
- A "Bucket 1" label that pops in…
Key facts
- Category
- Video creation · Viral content
- Output type
- Text
- Level
- Beginner
- Designed for
- ChatGPT, Claude and Gemini
- Verified in
- Pending editorial verification
- Variables
- Niche or account, Video topic, Audience, Tone and What the video delivers
- Language
- English
- Price
- Free, no sign-up
- Updated
- Nov 7, 2026
Frequently asked questions
Why add on-screen text as well as the spoken line?
Many people watch with the sound off. On-screen text reinforces the hook and makes the video understandable in the first second.
How many hooks should I test per video?
Two or three is enough. Change only the hook and keep everything else the same so you know what made the difference.
What is this prompt for?
Get 30 hooks for the first 3 seconds of your short videos, grouped by type, each with a spoken line, on-screen text and opening visual, plus a simple plan to test them.
Which AI tools does it work with?
It is designed for ChatGPT, Claude and Gemini. We have not verified it in these tools yet, so results may vary between them.
How do I customize the prompt?
Click “Customize” and fill in the variables (Niche or account, Video topic, Audience, Tone and What the video delivers). The text updates instantly and you can then copy it in one click. Values are stored only in your browser.
Do I need experience to use it?
No. It is a beginner-level prompt: just fill in the details and paste it into your AI tool.
Is this prompt free?
Yes. Every HomeCasa Prompts prompt is free, with no sign-up or subscription. You can also use them in professional projects.
Can I trust the AI output?
Treat it as a high-quality draft: always check data, figures and important claims before publishing or making decisions.