HomeCasa Social media crisis response: holding statement and updates
Prepare your brand’s response to a social media crisis: severity check, first-hour holding statement, full statement, comment replies and an internal checklist, using only confirmed facts. Designed for ChatGPT, Claude, Gemini and Microsoft Copilot. It includes 6 customizable variables and you can copy it for free in one click.
Advanced · Text · Pending editorial review
Prompt
Act as a crisis communications consultant with social media experience.
Context:
- Organization: {{organization}}
- What happened (confirmed facts only): {{facts}}
- What we do not know yet: {{unknown}}
- People affected: {{affected}}
- Actions already taken: {{actions}}
- Where people are talking about it: {{channel}}
If essential information is missing (who signs off, timelines, whether personal data is involved), ask me before drafting.
Deliverables:
1. A quick assessment: severity (low, medium, high) with the reason, whether to respond publicly or only privately, and who should approve the messages.
2. A first-hour holding statement (2-4 sentences): we are aware, what we are doing, and when we will update.
3. A full statement for when more is known: what happened, who is affected, what we have done, what we will do, what affected people should do and where to get help.
4. An adaptation for each channel in {{channel}} (length, format, pinned post or story).
5. Five reply templates for common comments (anger, specific question, false rumor, compensation request, support), plus a rule for moving to DMs.
6. An internal checklist: pause scheduled posts and ads, brief the team, log screenshots, set the update schedule.
7. A list of what we must not say: speculation, blaming third parties, downplaying, promising what we do not control.
Constraints:
- Use only the facts I gave you; for everything else write [FILL IN once confirmed].
- Do not admit or deny legal liability: recommend that legal counsel review the messages, especially where there is harm, health or personal data involved (which may trigger notification obligations).
- Human, direct tone with no corporate jargon.
Format: numbered sections with the texts in copy-ready blocks.How to use it
Enter only what is confirmed and keep what you do not know clearly separate. Post the holding statement first, have leadership and legal counsel review the full statement, and stick to the update schedule you announce.
Usage example
Organization: café chain in Minneapolis · Facts: several customers mildly ill after a dessert at one location · Unknown: exact cause · Channel: Instagram and Google reviews.
Sample output
1. Quick assessment
Severity: medium. There is a health impact, although mild, and the conversation is already public on Instagram and Google reviews. Respond publicly and follow up privately with each affected person. Sign-off: leadership + legal counsel before posting.
2. First-hour holding statement
We know that several customers at our downtown location felt unwell on Saturday afternoon after eating a dessert. We are truly sorry. We have pulled that dessert from all four locations, notified the health department and are reviewing our suppliers. We will post an update here by [FILL IN once confirmed].3. Full statement (excerpt)
What happened: on Saturday afternoon, several customers at our downtown location had mild stomach upset after eating a dessert. We closed that location on Sunday as a precaution.
What we don't know yet: the exact cause or how many people were affected.
What we've done: pulled the dessert from every location, notified the health department and started a supplier review.
If you were there that day and felt unwell: please see a doctor if symptoms continue, and contact us at [FILL IN: contact channel].5. Reply to a false rumor
Hi {name}, we understand the concern. What we know today is what we've posted on our profile, and we'll share any confirmed update there.7. What not to say
- Speculating on the cause or blaming the supplier.
- "It was only a few cases."
- Promising compensation that hasn't been approved.
…
Key facts
- Category
- Social media · Scripts
- Output type
- Text
- Level
- Advanced
- Designed for
- ChatGPT, Claude, Gemini and Microsoft Copilot
- Verified in
- Pending editorial verification
- Variables
- Organization, Confirmed facts, What we do not know yet, People affected, Actions taken and Where it is being discussed
- Language
- English
- Price
- Free, no sign-up
- Updated
- Nov 7, 2026
Frequently asked questions
When should I respond publicly to a social media crisis?
When the issue is already circulating publicly or affects many people. A short, early message, even without every answer, usually stops silence from being read as indifference.
Does this prompt replace a lawyer or a crisis agency?
No. It helps you structure the response and draft messages, but where there is harm, health, personal data or legal risk, have professionals review everything.
What is this prompt for?
Prepare your brand’s response to a social media crisis: severity check, first-hour holding statement, full statement, comment replies and an internal checklist, using only confirmed facts.
Which AI tools does it work with?
It is designed for ChatGPT, Claude, Gemini and Microsoft Copilot. We have not verified it in these tools yet, so results may vary between them.
How do I customize the prompt?
Click “Customize” and fill in the variables (Organization, Confirmed facts, What we do not know yet, People affected, Actions taken and Where it is being discussed). The text updates instantly and you can then copy it in one click. Values are stored only in your browser.
Do I need experience to use it?
It is advanced: it is meant for people with experience in the topic who can evaluate and adjust the result.
Is this prompt free?
Yes. Every HomeCasa Prompts prompt is free, with no sign-up or subscription. You can also use them in professional projects.
Can I trust the AI output?
Treat it as a high-quality draft: always check data, figures and important claims before publishing or making decisions.