HomeCasa Prompts

Competitor pricing and offer teardown with recommendations

Break down your competitors’ pricing pages: tiers, value metric, anchoring, free trials and guarantees, with a comparison table and recommendations for your own offer. Designed for ChatGPT, Claude, Gemini, Microsoft Copilot and Perplexity. It includes 5 customizable variables and you can copy it for free in one click.

Advanced · Text · Pending editorial review

Designed for:

Prompt

Act as a pricing and packaging strategy consultant for software and services.

Context:
- My product and current price: {{product}}
- Competitors to analyze: {{competitors}}
- Their pricing information (paste the text of their pricing pages or give the URLs if you can browse): {{pricing}}
- Market and currency: {{market}}
- Decision I want to make: {{decision}}

Deliverables:
1. Comparison table by competitor: tiers, monthly and annual price, value metric (per seat, usage-based, flat fee), limits per tier, free trial or free plan, guarantee and contract terms.
2. Presentation tactics spotted: "most popular" highlighted tier, anchoring with an expensive plan, annual discount, hidden pricing ("contact sales"), paid add-ons.
3. Which feature or limit pushes customers to upgrade with each competitor.
4. Price positioning map: where each one sits (budget, mid-market, premium) and which customer profile it targets.
5. Gaps and opportunities for {{product}}: underserved segments, fairer value metrics, packaging nobody offers.
6. Recommendations for {{decision}}, with two or three scenarios and their risks.
7. Experiments to validate pricing with real customers (e.g., willingness-to-pay interviews or pricing page tests).

Constraints:
- Use only the information I provide or that you look up from sources you cite with URL and date. If a figure is unavailable, write [FILL IN] instead of estimating it.
- Note whether prices include sales tax or VAT when the source says so.
- Prices change often: add the date of the information to each row.
- Do not recommend coordinating prices with competitors or anything that could breach competition law.
- If my current price or the decision is missing, ask me first.

Format: comparison tables, a list of findings and numbered recommendations.

How to use it

  1. Copy the full text of each pricing page or use a browsing tool such as Perplexity and ask for sources. 2. Review the table and fix any outdated figures. 3. Validate the recommendation with experiments before changing your prices.

Usage example

Product: booking software for physical therapy clinics at 45 USD/month · Competitors: three industry alternatives · Market: US, USD · Decision: add a higher tier.

Sample output

Comparison table

Your productCompetitor 1Competitor 2Competitor 3
TiersSingleBasic / Pro[FILL IN][FILL IN]
Monthly priceUSD 45 per locationUSD 32 / 65[FILL IN][FILL IN]
Value metricPer location[FILL IN][FILL IN][FILL IN]
Upgrade trigger—SMS reminders[FILL IN][FILL IN]
Sales tax included?[FILL IN][FILL IN][FILL IN][FILL IN]
Date of data[FILL IN][FILL IN][FILL IN][FILL IN]

Competitor 1's text is cut off ("…") and the other two are missing: paste their full pricing pages to complete the table.

Early findings

  • Your price sits between Competitor 1's Basic and Pro: a mid-market position.
  • Competitor 1 uses SMS reminders as the reason to upgrade to the expensive tier.

Scenarios for a higher tier

  1. Pro tier at USD [FILL IN]: adds SMS reminders and [FILL IN: feature with proven demand]. Risk: cannibalizing the current plan if the difference is unclear.
  2. Paid SMS add-on: keeps the base price. Risk: a less predictable bill for clinics.
  3. Multi-location tier: volume pricing. Risk: segment not yet validated.

Experiments

  • 8-10 willingness-to-pay interviews with current clinics.
  • A pricing page test showing the higher tier to part of the traffic…

Key facts

Category
Marketing & SEO · Competitor research
Output type
Text
Level
Advanced
Designed for
ChatGPT, Claude, Gemini, Microsoft Copilot and Perplexity
Verified in
Pending editorial verification
Variables
My product and price, Competitors, Pricing information, Market and currency and Decision to make
Language
English
Price
Free, no sign-up
Updated
Nov 7, 2026

Frequently asked questions

Can the AI look up my competitors’ current prices?

Only if the tool has web access, like Perplexity, and even then you should double-check because prices change often. The most reliable approach is to paste each pricing page’s text along with the date you copied it.

Should I copy my competitors’ prices?

No. They show what customers already expect, but your price should reflect the value you deliver and your costs. The prompt suggests scenarios and experiments so you can decide with your own data.

What is this prompt for?

Break down your competitors’ pricing pages: tiers, value metric, anchoring, free trials and guarantees, with a comparison table and recommendations for your own offer.

Which AI tools does it work with?

It is designed for ChatGPT, Claude, Gemini, Microsoft Copilot and Perplexity. We have not verified it in these tools yet, so results may vary between them.

How do I customize the prompt?

Click “Customize” and fill in the variables (My product and price, Competitors, Pricing information, Market and currency and Decision to make). The text updates instantly and you can then copy it in one click. Values are stored only in your browser.

Do I need experience to use it?

It is advanced: it is meant for people with experience in the topic who can evaluate and adjust the result.

Is this prompt free?

Yes. Every HomeCasa Prompts prompt is free, with no sign-up or subscription. You can also use them in professional projects.

Can I trust the AI output?

Treat it as a high-quality draft: always check data, figures and important claims before publishing or making decisions.

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