HomeCasa Competitor analysis and opportunities
Compare your competitors on value proposition, pricing, channels and messaging, and spot market gaps you can exploit. Designed for ChatGPT, Gemini and Perplexity. It includes 3 customizable variables and you can copy it for free in one click.
Intermediate · Text · Pending editorial review
Prompt
Act as a strategic marketing analyst.
My business: {{business}}
Competitors to analyze: {{competitors}}
Market: {{market}}
1. Create a comparison table with: value proposition, target audience, price range, main channels, communication tone and perceived strengths/weaknesses.
2. Identify the messages everyone repeats (saturated territory) and the ones nobody is using.
3. Propose 3 differentiated positionings for my business, with a sample headline for each.
4. Suggest 5 concrete actions for the next 90 days.
Clearly separate verifiable information from assumptions. If you have web search access, cite sources; if not, tell me what I need to check myself.How to use it
Works best with tools that search the web and cite sources, such as Perplexity. Always verify current prices and data on the competitors' websites.
Usage example
Business: Spanish-language meditation app · Competitors: three well-known international apps.
Sample output
Without web search access, I've marked everything you need to check on their sites and social channels as [VERIFY].
1. Comparison table
| Competitor A | Competitor B | Competitor C | |
|---|---|---|---|
| Value proposition | [VERIFY] | [VERIFY] | [VERIFY] |
| Audience | [VERIFY] | [VERIFY] | [VERIFY] |
| Price range | [VERIFY] | [VERIFY] | [VERIFY] |
| Main channels | [VERIFY] | [VERIFY] | [VERIFY] |
| Tone | [VERIFY] | [VERIFY] | [VERIFY] |
2. Saturated territory (hypothesis)
Cycling tour operators often repeat "breathtaking scenery", "at your own pace" and "all-inclusive". Check whether your three competitors do; if so, those messages no longer differentiate.
3. Possible positionings
- First-timer specialists: "Your first cycling holiday, without the fear of not making it."
- Route + local food: "Ride in the morning, eat like a local in the afternoon."
- Invisible logistics: "You ride; we handle the luggage and the mechanics."
4. Actions for the next 90 days
- Audit A, B and C's websites and social channels using this table (weeks 1-2).
- Interview [NUMBER] recent customers about why they chose you.
- Launch a test landing page for the chosen positioning in the UK and Ireland…
Key facts
- Category
- Marketing & SEO · Competitor research
- Output type
- Text
- Level
- Intermediate
- Designed for
- ChatGPT, Gemini and Perplexity
- Verified in
- Pending editorial verification
- Variables
- Your business, Competitors and Market
- Language
- English
- Price
- Free, no sign-up
- Updated
- Nov 7, 2026
Frequently asked questions
Which AI tool gives the most accurate results?
One with web search, such as Perplexity or ChatGPT with search, because it can check current websites and prices. Without search, treat the data as hypotheses to verify.
How many competitors should I include?
Three to five direct competitors is ideal. With more, the table becomes shallow and harder to act on.
What is this prompt for?
Compare your competitors on value proposition, pricing, channels and messaging, and spot market gaps you can exploit.
Which AI tools does it work with?
It is designed for ChatGPT, Gemini and Perplexity. We have not verified it in these tools yet, so results may vary between them.
How do I customize the prompt?
Click “Customize” and fill in the variables (Your business, Competitors and Market). The text updates instantly and you can then copy it in one click. Values are stored only in your browser.
Do I need experience to use it?
It is intermediate: it helps to know the topic so you can provide good context and review the result critically.
Is this prompt free?
Yes. Every HomeCasa Prompts prompt is free, with no sign-up or subscription. You can also use them in professional projects.
Can I trust the AI output?
Treat it as a high-quality draft: always check data, figures and important claims before publishing or making decisions.