HomeCasa Full-funnel TOFU, MOFU and BOFU strategy with content and metrics
Design a complete sales funnel by stage, with content, channels, lead magnets, automations and conversion metrics for each phase. Designed for ChatGPT, Claude and Gemini. It includes 6 customizable variables and you can copy it for free in one click.
Advanced · Text · Pending editorial review
Prompt
Act as a growth marketing strategist specialized in sales funnels for {{business_model}}.
Context:
- Product: {{product}} (price: {{price}})
- Ideal customer: {{ideal_customer}}
- Channels I already use: {{channels}}
- Main bottleneck I see: {{problem}}
Deliverables:
1. Customer journey map: what the customer thinks, searches for and objects to at each stage (TOFU, MOFU, BOFU and retention).
2. For each stage: goal, 4-6 specific content pieces (format, topic and channel), offer or call to action and the criterion for moving to the next stage.
3. Lead magnet: 3 proposals with their promise, format and why they attract the ideal customer rather than freebie seekers.
4. Nurture sequence: an outline of 5-7 emails or messages with the goal of each one.
5. Automations and segmentation: which triggers and tags to use.
6. A metrics table per stage (e.g., CTR, landing page conversion rate, open rate, lead-to-customer rate, CAC, LTV) with each formula and a column "My current number: [FILL IN]".
7. Diagnosis: using the data I provide, where most people drop off and 3 prioritized experiments to fix it.
Constraints:
- Do not invent benchmark conversion rates or results. If you mention rough ranges, say so and recommend validating them with my own data.
- Follow privacy and anti-spam rules (CAN-SPAM, GDPR where applicable): clear consent and an easy unsubscribe.
- If you are missing information about the buying cycle or budget, ask me first.
Format: a funnel summary table at the top, then one section per stage.How to use it
Enter your real numbers in the metrics column and paste the table back into the chat so the AI can run the diagnosis with your data.
Usage example
Product: booking software for hair salons (29 USD/month) · Ideal customer: salon owners with 2-5 staff · Problem: lots of free trials, few paid conversions.
Sample output
Funnel summary
| Stage | Goal | Key content | CTA |
|---|---|---|---|
| TOFU | Attract creative freelancers | Blog posts, reels on tax questions | Follow / read more |
| MOFU | Turn readers into leads | Lead magnet + newsletter | Download the guide |
| BOFU | Turn leads into clients | Sample cases, demo, comparison | Book a 15-min call |
| Retention | Reduce churn | Quarterly reminders | Refer a colleague |
Diagnosis
Blog traffic isn't converting because posts end without a relevant next step. There's no bridge between TOFU and MOFU.
Proposed lead magnet
"The Creative Freelancer's Tax Calendar" (PDF + reminders). It promises you'll never miss a deadline, which attracts people who already invoice and worry about admin, not freebie seekers.
Metrics by stage
| Metric | Formula | My current number |
|---|---|---|
| Blog-to-lead rate | leads / blog visits | [FILL IN] |
| Open rate | opens / delivered emails | [FILL IN] |
| Lead-to-customer rate | customers / leads | [FILL IN] |
| CAC | acquisition spend / new customers | [FILL IN] |
Top-priority experiment
- Add a contextual CTA for the lead magnet to the 10 highest-traffic posts…
Key facts
- Category
- Marketing & SEO · Sales funnels
- Output type
- Text
- Level
- Advanced
- Designed for
- ChatGPT, Claude and Gemini
- Verified in
- Pending editorial verification
- Variables
- Business model, Product, Price, Ideal customer, Current channels and Bottleneck
- Language
- English
- Price
- Free, no sign-up
- Updated
- Nov 7, 2026
Frequently asked questions
What do TOFU, MOFU and BOFU mean?
Top, middle and bottom of the funnel: attracting strangers, turning them into interested leads and finally into customers.
Does this work for businesses without an online store?
Yes. The final stage can be a call, a store visit or a quote request; adapt the conversion step to your sales process.
What is this prompt for?
Design a complete sales funnel by stage, with content, channels, lead magnets, automations and conversion metrics for each phase.
Which AI tools does it work with?
It is designed for ChatGPT, Claude and Gemini. We have not verified it in these tools yet, so results may vary between them.
How do I customize the prompt?
Click “Customize” and fill in the variables (Business model, Product, Price, Ideal customer, Current channels and Bottleneck). The text updates instantly and you can then copy it in one click. Values are stored only in your browser.
Do I need experience to use it?
It is advanced: it is meant for people with experience in the topic who can evaluate and adjust the result.
Is this prompt free?
Yes. Every HomeCasa Prompts prompt is free, with no sign-up or subscription. You can also use them in professional projects.
Can I trust the AI output?
Treat it as a high-quality draft: always check data, figures and important claims before publishing or making decisions.