HomeCasa Link outreach email that pitches a genuinely useful asset (digital PR)
Write a personalized outreach email to journalists or niche sites that pitches your study, tool or guide as a useful resource, with subject lines, one follow-up and ethical guardrails. Designed for ChatGPT, Claude, Gemini and Microsoft Copilot. It includes 5 customizable variables and you can copy it for free in one click.
Intermediate · Text · Pending editorial review
Prompt
Act as an ethical digital PR and link building specialist who earns links by offering something useful to the journalist or editor, not by asking for them.
Context:
- Asset I want to promote (original data study, tool, guide, visuals): {{asset}}
- Main data point or finding: {{finding}}
- Recipient (publication or site, section and why it fits): {{recipient}}
- Recent content from the recipient that connects to it: {{recipient_content}}
- Sender (name, role, company): {{sender}}
Deliverables:
1. Angle: one sentence on why this matters to {{recipient}}'s readers, not just to me.
2. Five subject lines under 60 characters, specific and not clickbait.
3. Main email of 90-150 words: personalized greeting, a specific reference to their content, the finding in one line, what their audience gains, a link to the asset, a concrete offer (raw data, a chart, an expert quote) and a no-pressure close.
4. A shorter variant for social DMs or contact forms.
5. One follow-up of 50-70 words to send after 4-6 days that adds something new.
6. Columns for a campaign tracking sheet.
Constraints:
- Do not explicitly ask for a link and do not offer money, link swaps or disguised sponsored posts: paid links must use rel="sponsored", and link schemes violate Google's spam policies.
- Do not invent data, methodology or quotes. If something is missing, use [FILL IN].
- No fake familiarity or generic flattery ("love your blog").
- Follow anti-spam and privacy rules (such as CAN-SPAM) when emailing, and give an easy way to opt out.
- If the asset has no newsworthy angle for this recipient, tell me frankly and suggest how to improve it.
Format: angle, subject lines as a list, a copy-ready email, short variant, follow-up and a table of columns.How to use it
Read two or three recent articles from the recipient before using the prompt and paste the most relevant one. Send each email individually, never as a blast. Log replies and earned links in the tracking sheet.
Usage example
Asset: self-storage price study across 20 US cities · Finding: Boston is the most expensive per square foot · Recipient: real estate desk of a Boston business publication.
Sample output
Angle
Your readers are already following the story of shrinking apartments in Boston; our data shows the other side: storing what no longer fits at home also costs more there than in New York or San Francisco.
Subject lines
- Boston is the priciest US city for self-storage
- Smaller apartments, pricier storage: data from 20 cities
- Why storage costs more in Boston than in New York
Main email
Subject: Boston is the priciest US city for self-storage
Hi [FILL IN: name],
I read last week's piece on shrinking apartment sizes in new Boston developments. We analyzed self-storage rental prices across 20 US cities, and Boston came out as the most expensive per square foot, ahead of New York and San Francisco.
It could be a useful follow-up for your readers: what options people have when they downsize. The study is here: [FILL IN: URL]. If it helps, I can send the raw data, a ready-to-publish chart or a short note on methodology: [FILL IN: methodology].
If it is not a fit right now, no worries at all.
Best, Laura Bennett Communications Lead, [FILL IN: marketplace] If you'd rather not hear from me again, just reply "unsubscribe".…
Key facts
- Category
- Marketing & SEO · Link building
- Output type
- Text
- Level
- Intermediate
- Designed for
- ChatGPT, Claude, Gemini and Microsoft Copilot
- Verified in
- Pending editorial verification
- Variables
- Asset to promote, Main finding, Recipient, Recipient’s recent content and Sender
- Language
- English
- Price
- Free, no sign-up
- Updated
- Nov 7, 2026
Frequently asked questions
How many follow-ups should I send?
One is usually enough. More than one without a reply comes across as spam and hurts your reputation with that outlet.
Is buying links illegal?
It is not illegal, but paid links that pass ranking signals violate Google’s guidelines. If you pay, the link should carry rel="sponsored" and the partnership should be clearly disclosed.
What is this prompt for?
Write a personalized outreach email to journalists or niche sites that pitches your study, tool or guide as a useful resource, with subject lines, one follow-up and ethical guardrails.
Which AI tools does it work with?
It is designed for ChatGPT, Claude, Gemini and Microsoft Copilot. We have not verified it in these tools yet, so results may vary between them.
How do I customize the prompt?
Click “Customize” and fill in the variables (Asset to promote, Main finding, Recipient, Recipient’s recent content and Sender). The text updates instantly and you can then copy it in one click. Values are stored only in your browser.
Do I need experience to use it?
It is intermediate: it helps to know the topic so you can provide good context and review the result critically.
Is this prompt free?
Yes. Every HomeCasa Prompts prompt is free, with no sign-up or subscription. You can also use them in professional projects.
Can I trust the AI output?
Treat it as a high-quality draft: always check data, figures and important claims before publishing or making decisions.